When I was at Birchbox, I worked across the digital, print, and photography teams. While that experience was valuable for me, the biggest opportunity was to see inside a startup that had experienced enormous growth and was determining what to do next. I got to watch as Katia Beauchamp lead the company she had founded into new territory. The challenges I observed at Birchbox are common across organizations of any size. Gaining internal alignment around a vision for the future is not done easily. My time at Birchbox gave me a lot of insight that I have taken with me into my consulting career.
The following are examples of digital assets I created for the brand. I joined the creative team at Birchbox right after they were rebranded by Siegel & Gale.