Design the foundation for a learning platform that immerses beauty specialists in the world of the brand and allows for the Tom Ford education team to increase their impact.
ECD, CD, ACD, Strategist, Data Scientist
World Story Development & Writing, Copy Editing, Visual Design Direction, Projection Environment Design and Production, Print Design.
Across the board, we heard that the current on-boarding and in-person training is helpful, but can be dense and daunting. Specialists are active, outgoing, and thrive on constant bursts of interaction — as such they crave learning materials that are inspired by that same behavior.
We focused on creating a platform that allows for flexible, active, and visual learning. We broke down the content into smaller chapters that fit more easily into the free time of the specialists. The introduction of quizzes facilitates incremental learning to encourage active recall.
There’s a huge opportunity to build a more reciprocal dialogue with Specialists, recognizing their expertise as influencers and fostering a more engaged, collaborative community that supports knowledge sharing and personal growth.