Reimagine the Italika ownership experience to create lifelong loyalty to the brand. As economic mobility increases in Mexico, Italika wanted to look at how their tiers of motorcycles could match the needs of people across the economic spectrum.
Visual Design Intern
CD x 2, PM, Industrial Designer
Design Research, Visual Design Direction, Packaging, Rendering Mockups, Communicating with and Presenting to Clients, Workshop Facilitation, Event Design, Digital Design, Ideation.
Across the board, we heard that the current on-boarding and in-person training is helpful, but can be dense and daunting. Specialists are active, outgoing, and thrive on constant bursts of interaction — as such they crave learning materials that are inspired by that same behavior.
We began the project by spending two weeks in Mexico City conducting design research. We talked to people involved in all parts of the Italika ecosystem including customers, sales team members, and mechanics. This helped us to gain a holistic understanding of what the pain points and opportunities are throughout the relationship with Italika.
Taking some of the most successful ideas from the workshop, we went to work fleshing out the experience concepts. The work was split between myself (the visual designer), and an industrial designer. With our combined skillset we designed packaging, store layouts, digital interfaces among other things.