MUSEUM OF MAGIC
The project was to design an identity system for a fictional museum. I chose to focus the identity of the museum the idea of hide and reveal, rather than utilized stereotypical visuals associated with magic.
Once the brand was established I began thinking about how the visual identity could be spread to the physical space. I imagined concepts for exhibitions and created renderings to express the ideas.
THE ENGAGEMENT STRATEGY
I wanted the museum to have a unique way to keep people of all ages engaged in the exhibitions. I came up with a simple device that would be cheap to produce for the museum and would add a lot to the visitor experience.